To survive in business you need to be making a profit. To thrive in business you need to be making an even greater profit. There are two ways to increase your small business profits: Make more money Spend less money…
You must do your business research
Have you got a brilliant idea for a new business, or a brilliant idea for a new offering for your current business? While in your excitement you may want to turn your idea into something real as fast as you…
The art of the freebie
Giving away a freebie is a fantastic way to promote your business and gain new customers. It might make you feel very uncomfortable to give something away for free, you are in business and you need to make money, so…
Not all business ideas are worth pursuing
You might have lots of ideas for a new business or a new offering for an existing business, but not all ideas are equal. Some ideas are worth pursing and some simply are not. Being passionate about your business is…
5 easy ways to ensure brand consistency
When a customer visits your website, sees a social media post, receives an email from you, sees your advert or is handed your printed brochure will they know immediately, regardless of the platform or communication channel, that it is your…
Do you know what you are really selling
What do you sell to your customers? Jewellery, cupcakes, massage, bookkeeping services, candles, personal training? I’m just going to stop right now to say, you are not selling what you think you are selling and your customers do not care…
How to create a not-to-do list
A handy little tool for productivity is to use a to-do list. But often it doesn’t take long for a to-do list to get unwieldy and out of control and you just end up getting get overwhelmed and completely stressed…
Define your ideal customer
To attract your ideal customer you need to know who they are first. And I mean, really, really know who they are. It is tempting to want your business to appeal to everyone, but it is far better to appeal…
Measure business success without using profit
Measuring the profitability of your business is essential. After all, you are in business to make money and if you want to stay in business then you need to be making a profit. But profitability is only ONE way to…
How to budget your salary
In part, many people start their business to follow a passion. The other main reason people choose to follow an entrepreneurial dream, is to make money. A stumbling block that often comes up, is how much to pay yourself. Your…